Guys, this blog post is going to be a little different as I talk about an experience I had this weekend at the golf course. For fun, I work as a marshall at a local golf course to TRY (man do I try) and keep the pace of play at an acceptable 4 hours. Anyway, I saw a guy that I hadn’t seen in a while come to the tee box where I was sitting and this is the conversation we had.
I was speaking with a gentleman at the golf course this weekend. It went a little something like this:
Me: Hey man! I haven’t seen you in a while. How’s things? Handshake and “bro” hug.
Golfer: Man, to be honest, I’m struggling a little. I came out here to get my mind off of things for just a few hours.
Me: Aw man, so what’s going on?
Golfer: I’m upside down in my business. I need to make some sales to pay my bills, to pay my mortgage, and car payment…Heck to even make payroll. I have so many people dependent on me and I am failing them. Hell, we won’t even have any food after next week.
Me: Dude, I’m so sorry. TImes have been tough lately for a lot of people. What do you do and how long have you had your business?
Golfer: I do xyz and I’ve been in business for over 20 years.
Me: What made you start a business like that?
Golfer: To be honest, I wanted freedom.
– Freedom…to spend more time with my family
..to celebrate anniversaries, birthdays, A’s on report cards, winning goal of a soccer game
…to work the schedule I want to work
…To run my business the way I see fit and avoid all of the drama I had in previous jobs
…To not work tirelessly and endlessly to make money to put in someone else’s pocket
…I was tired of living paycheck to paycheck. To build a nest egg for retirement. To afford some luxuries and enjoyment every once in a while.…To not work tirelessly and endlessly to make money to put in someone else’s pocket
…I wanted to build a nest egg for retirement. To afford some luxuries and enjoyment every once in a while.…To not work tirelessly and endlessly to make money to put in someone else’s pocket
…Boy, that’s all gone now.
Me: Wow, I get it. So what’s going on?
Golfer: It’s been good for a long time, then something changed. I’m not quite sure what happened. My product and service rival all of my competitors, and most would agree that it is better. I work every day on marketing, social media, advertising, calling prospects, working with my team to be sure that we execute to the highest level possible. But my business is slowly fading into darkness.
– I feel alone, I can’t talk to anyone about my struggles because I don’t want to be perceived as a failure.
– I am short, and often mean, to my friends family, and employees from all of the stress my business situation has put me in.
– The weight of the world is on my shoulders and I don’t know how much longer I can carry it.
– And don’t EVEN get me started on how hard this pandemic has hit me.
– I have even looked for regular jobs that I could do to get some money in.
– IT JUST SEEMS LIKE THE HARDER I WORK THE WORSE IT GETS!
Me: Well, if I may…I’m in a business where my goal is to help business owners like you. You see, often, when we get into crisis mode, we run to where we are most comfortable. We focus on doing things that bring us the most joy in our business because we don’t have much of that anymore and we’ll try anything to make the work environment more comfortable. The problem with that is usually, that’s the last place you need to be. You have to be able to stop, look at your business in it’s entirety, and determine where you can bring the most value, the value that ONLY you can bring, and make sure everyone else is doing the things they need to be doing. I know this sounds cliche, but you have to spend the time working ON your business not IN it.
Me: Look, I’ve got some ideas that we can take a look at, we may just need to pivot, re-establish some points that may have gotten lost, not sure. Why don’t we take 45 minutes and talk. I’ll give you some ideas on how we can get you back in the right position, get some clients, and get some immediate cash flow. If you like what you hear, we can get to work on implementing it. And you can do that with me or without me. You only need to include me if you feel like you need me, but you’ll be more than welcome to take the information and do it yourself.
Golfer: Dude, that would be cool. But I just told you I don’t have any money. I can’t afford to pay anybody, anything right now.
Me: Hey man, the 45 minute conversation is on me. I just want to see if I can help. It won’t cost you a dime, just 45 minutes of your time. Let’s see if we can find you some clients, quickly.
Golfer: I don’t know, man. I’ve been doing this a long time. It may just be time for me to move on to something else.
Me: Look, you had a hiccup. It probably started a while ago and you just felt it was a little setback and didn’t make a big deal out of it. Now it’s a big deal because it’s bigger than you thought it was. Now, you’re desperate because you can’t pay your people or your bills. Based on your WHY, don’t you think you owe it to yourself, your family, and your employees to at least give it one shot. 45 minutes… we’ll either have a solution or we’ll think of something else.
Golfer: Thank you, but I don’t need some kind of coach. I know my business. I know what I’m doing. It’s just not working out.
Me: Ok, since we’re on the golf course, Tiger Woods had as many as 9 coaches in his career. That didn’t mean he wasn’t good at golf. He just needed someone, usually someone who was not as good as he was, but was good at seeing opportunities for improvement and helping him get better. Looking at his game from different perspectives to help him reach status of best in the world. It didn’t mean he was bad at what he did, they just helped him be better than everyone else. Let’s setup a call and worst-case scenario, we can move on, and I’ll see you next time your out here. But the best case…We get you some clients, get you some cash flow, and get you back in the game.
We agreed and setup a call. Guys, we can’t be ashamed to seek help every once in a while. I know in today’s world of marketing we have every “guru” on the planet wanting to take your money. Many of them don’t care what it does to your financial perspective. They only care about making the sale and taking the money from you. That has turned us all, me included, into skeptics. We’re tired of wasting our time, money, and energy dealing with people that make big promises, only to take your money and run. Well, fortunately, that’s not all of us. Some of us genuinely have knowledge, skill, and the desire to help. These other guys just make it harder for the good guys to get noticed. Ever seen the movie Hitch, just like that. He helps good guys get out of their own way so they can be successful and in the end, it was almost like he didn’t do anything but help them have the confidence to be who they were. Hehe, it’s funny, I had actually planned on my next blog post being F#ck Marketing, talking about all of this stuff. But this happened yesterday and I decided to post about it.
I appreciate you listening to my rambling, but if this is you in any way, schedule a call. It costs you nothing but a few minute4s of your time and when it’s over, I hope to have brought you some value. We can walk away friends, acquaintances, or you can forget you even know me. My goal is simply to bring you value. And hey, if you like what you hear and think I can help you more, just ask. I am sure we can work something out.
Don’t forget to download my book, it’s FREE! www.decalogicsolutions.com
And if you need to talk: www.talk2bronson.com
OR….If you want to get the same value, but you don’t want to talk to anyone (I would highly advise against that), i do have a full eLearning Course online that you can do that covers all of the same concepts. Check it out: www.decalogicsoluitionsacademy.com