Blog

Throw me a Rope!!

Guys, this blog post is going to be a little different as I talk about an experience I had this weekend at the golf course. For fun, I work as a marshall at a local golf course to TRY (man do I try) and keep the pace of play at an acceptable 4 hours. Anyway, I saw a guy that I hadn’t seen in a while come to the tee box where I was sitting and this is the conversation we had. I was speaking with a gentleman at the golf course this weekend. It went a little something like

Continue Reading »

Markup vs Margin

If you are a business that sells products, or a business that invests more than just time in the delivery of their services, then this question should be a big deal for you. As the owner, you want to earn as much profit margin as possible, yet still remain competitive in your space. What I have recently discovered is that many businesses don’t truly understand the different in Markup vs Margin, how they are calculated, and what does this mean for your profits? Before I get into the explanation, there are a few key terms related to this topic that

Continue Reading »

Do We Still Need Raving Fans?

Do you have Raving Fans? I’m sure many of you have read , or at least heard of, the book Raving Fans by Kenneth Blanchard which was first published back in the 1900’s….hehe, 1993 to be exact. In this book, Mr. Blanchard illustrates that, regardless of your industry, creating loyal customers is not enough, it’s critical to turn your customers into Raving Fans. In a Bain Consulting Study (https://lnkd.in/exFbtynm) done a few years ago, they found that the industry NPS (net promoter score) leader outgrew their competitors by a factor of two to one. What is a Net Promoter score

Continue Reading »

Market Dominating Position, What Is It and Do you Have One?

I was speaking with an old friend the other day, who, through no fault of his own, didn’t know what I did. He mentioned that he ‘Google’d’ How to Get Clients because he had reached that end of his rope. I know they say that curiosity killed the cat, but I am now officially deceased! In my curiosity, I followed suit, conducting my own Google search as well, and was overwhelmed by all of the material.  From ConstantContact to Yelp, Forbes to Luis Azhou, there were almost 300 ways listed… and that’s just on the first page!   Now, I’m

Continue Reading »

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

Continue Reading »